Client is a large industrial battery manufacturer with plans to launch new products. We worked with the client to develop the channel structure, build the brand and establish a strong sales and service structure. The work involved
- Developing effective channels and drive the channels for Revenue growth – identifying and onboarding new dealers and distributors
- Develop an effective sales function that will drive institutional sales – align sales team with distribution, strategic accounts & OEMs, New business development
- Build marketing capabilities to build and position the brand, implement go to market strategies – identify key market segments, targeting the segments with appropriate policies and products, positioning to these segments.