Management Consulting Services – Capability building for growth

+91 6362230434

Large Builder – Market research

The client is a reputed builder and developer of high-end real estate projects. There were several real estate projects developed with mounting inventories of unsold units. We helped client to get in touch with a large number of prospects who visited but never purchased to identify detailed reasons for not liking a particular project/property. The primary market research (qualitative and quantitative) involved surveys, interviews, focus groups etc., to identify reasons for buying/not buying, customer preferences, priorities etc., so that the client can revert with better offers, and incorporate these strategic inputs into future project development.


Posted on

May 25, 2020