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Management Consulting Services – Capability building for growth

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How to use permission marketing to grow business

How to use permission marketing to grow business

Just a decade ago, no one bothered about digital marketing. Those days, we were not inundated with spam. Some smart marketers who were early adopters of digital, especially email marketing, took it up and flooded mailboxes with spam. Early digital marketers had the...

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Thoughts for Strategy – post opening of lockdown

Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the influenza virus pattern is something to go by. Also, how long will it be before everyone gets vaccinated? Future pandemics...

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Strategies of best performing companies

Strategies of best performing companies

Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a winning strategy, nor do they have the right capabilities to execute the strategy. Companies that are great at both strategy...

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Building core management capabilities in companies

Building core management capabilities in companies

Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level managers to handle on a day to day basis, and not much thought goes into it, especially among small and medium enterprises....

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A lethal combo tool to grow business

A lethal combo tool to grow business

Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and are long timers in the company. They are pretty good in talking the customer’s language and closing deals....

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Leveraging messaging platforms for marketing

Leveraging messaging platforms for marketing

Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed with digital technology. People are just data points and subsets of various online communities, profiling logic,...

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How to design a channel strategy

How to design a channel strategy

After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other blogs), comes the task of reaching out to these markets. Channels are routes to reach customers,  Customers can be reached...

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Strategies to re-engineer and grow your trading business

Strategies to re-engineer and grow your trading business

Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies are complex organizations that have their own culture, diverse functions and customer relationships. They can range...

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The future of our work life

The future of our work life

Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough, with employees staying for only a short time (meaning temporary) and employers demanding the maximum. Many are places...

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Tuning the Sales engine

Tuning the Sales engine

Many a times, the sales of a firm  starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, there is  need to diversify and derisk customer base, both in terms of revenue from a particular segment and...

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Need for B2B branding

Need for B2B branding

Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and colouring was better than water, and the in-thing to keep sipping all the time. If branding worked for them, it must...

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Aligning sales & marketing

Aligning sales & marketing

Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the marketing front, companies usually make rudimentary investments as part of sales efforts. They at best participate in related...

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Developing second level leadership

Developing second level leadership

Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of organizations realize that they need to be able to groom these technically oriented engineers to become good managers...

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Enabling employees to perform

Enabling employees to perform

Management is not just about strategy and systems. It is all about doing & managing people as well.  Managers make grand plans, but fail to get teams to work effectively to produce greater output. Often, there is a tendency to do everything themselves –...

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Pointers to building a Go to Market strategy

Pointers to building a Go to Market strategy

Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach and grow revenues, or large companies trying to align according to changes in products and markets, everyone needs to re...

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