About us
We provide management consulting services to transform & scale up mid-size businesses, build capabilities, offer expertise in the areas of strategy, sales, marketing and operations. We do market research, provide data and information, and develop insights for strategy. We work with our clients to implement strategy by benchmarking with the best, applying management frameworks, designing structures, systems and processes. We catalyse and manage the implementation/change together with our clients, and constantly work to improve performance. We bring in the much-needed management bandwidth & capabilities wherever required. We also provide marketing support services to help our clients scale up their B2B sales and marketing capabilities, offer interim management support and help in bridging the leadership gap.
Management Consulting Services
Strategy, Marketing, Operations, Sales
Growth, scaling and transformation of small and mid-size companies
- Strategy, research and business planning, project feasibility analysis, contracting and structuring for projects, JVs and alliances
- Co-create strategy with client by offering research-based insights;
- Provide specialist knowledge support to leadership the CEO;
- Assist with implementation, coaching, reviews, change management and interim management support to bridge capability gaps
Capability building to grow and scale the company
- Conduct audits to identify gaps, lack of alignment among functions
- Implementing Processes & frameworks –Build a high performance sales/marketing/ops functions, Design & implement Agile/scrum processes (from work planning to implementation/control, to achieving outcomes), Control process with data, causal analysis and resolution, Growth hacking & continuous improvement.
- Design and implement Operational governance systems: organization structures, work processes, performance management frameworks to align behaviour with strategy & cross-functional goals
Marketing Support
Marketing, Content creation, Proposals, Branding
- Creating high quality proposals (value based marketing) for large deals, feasibility studies, brochures, presentations, sales kits, white papers, case studies, website, blogs
- Market entry research, strategy and plans
- Product Marketing/management support
- Branding & Content creation
- Developing the Value proposition, positioning, Re-branding
- Creating original content based on research and interviews that help in positioning.
- B2B Inside sales & Digital marketing campaigns – Lead generation/enrichment & qualification; creating digital marketing content, engaging leads, frugal/targeted brand building; Product launch/re-launch
- Customer engagement programs, Customer success programs, Customer reactivation, Aftermarket sales
- Distribution channel development: Design, policy, on boarding partners, activating and driving them for sales
Market Research
• Primary / secondary research – Qualitative & quantitative, Focus groups & surveys
• Analysis of syndicated research & data
• Insight reports for Strategy
• Regular updates for Decision support
Problem identification research
- Discover what went wrong with your current approach in the market
- Market characteristics – What does your target segment really want? What messages do they like? What are their buying preferences?
- What are the problems faced by potential customers?
- What is the real market potential?
- What is the competition really like on the ground?
- Brand image perception – understand the problem and work to overcome it
- How are business trends affecting us (regulatory, social media, digital channels, etc)?
Problem solving research
- Business Growth: Understand customers better, segment and target them accurately, size the market segment, forecast sales etc. Explore new market & product opportunities
- Product research (throughout the product lifecycle) – test marketing, pricing/promotional research, distribution research etc.
- Decision Support: Brand tracking programs, competitor updates, consumer usage trends, benchmarking
- Sales and marketing effectiveness – collect & analyse data to monitor & provide insights, performance management, resource alignment, alerts and goal setting
- Insights, knowledge & reports for Decision making and Strategy
Our Blogs
How to use permission marketing to grow business
Just a decade ago, no one bothered about digital marketing. Those days, we were not inundated with spam. Some smart marketers who were early adopters of digital, especially email marketing, took it up and flooded mailboxes with spam. Early digital marketers had the power. Then came all the privacy...
Thoughts for Strategy – post opening of lockdown
Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the influenza virus pattern is something to go by. Also, how long will it be before everyone gets vaccinated? Future pandemics cannot be ruled out. Strategists...
Transforming the business for growth, sustainability & scale
Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation to take over, or scale up the business, or to bring in strategic investors. Reasons could be many. Owner led firms usually depend on preferential...
Strategies of best performing companies
Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a winning strategy, nor do they have the right capabilities to execute the strategy. Companies that are great at both strategy and execution don’t...
Building core management capabilities in companies
Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level managers to handle on a day to day basis, and not much thought goes into it, especially among small and medium enterprises. Execution means effective...
A lethal combo tool to grow business
Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and are long timers in the company. They are pretty good in talking the customer’s language and closing deals. Unfortunately, 70% of a sales reps time is...
Leveraging messaging platforms for marketing
Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed with digital technology. People are just data points and subsets of various online communities, profiling logic, databases etc., The outcome of such...
How to design a channel strategy
After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other blogs), comes the task of reaching out to these markets. Channels are routes to reach customers, Customers can be reached through a spectrum of channels...
Strategies to re-engineer and grow your trading business
Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies are complex organizations that have their own culture, diverse functions and customer relationships. They can range from small entrepreneurial set...
The future of our work life
Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough, with employees staying for only a short time (meaning temporary) and employers demanding the maximum. Many are places where blue collar workers work...
Tuning the Sales engine
Many a times, the sales of a firm starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, there is need to diversify and derisk customer base, both in terms of revenue from a particular segment and percentage of contribution from a the...
Need for B2B branding
Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and colouring was better than water, and the in-thing to keep sipping all the time. If branding worked for them, it must surely have relevance in the...
Aligning sales & marketing
Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the marketing front, companies usually make rudimentary investments as part of sales efforts. They at best participate in related industry events or advertise...
Developing second level leadership
Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of organizations realize that they need to be able to groom these technically oriented engineers to become good managers and capable leaders, if they...
Enabling employees to perform
Management is not just about strategy and systems. It is all about doing & managing people as well. Managers make grand plans, but fail to get teams to work effectively to produce greater output. Often, there is a tendency to do everything themselves – individually. This is understandable,...
Pointers to building a Go to Market strategy
Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach and grow revenues, or large companies trying to align according to changes in products and markets, everyone needs to re evaluate their go to market...
Pointers to building a Go to Market strategy
Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach and grow revenues, or large companies trying to align according to changes in products and markets, everyone needs to re evaluate their go to market...
Enabling employees to perform
Management is not just about strategy and systems. It is all about doing & managing people as well. Managers make grand plans, but fail to get teams to work effectively to produce greater output. Often, there is a tendency to do everything themselves – individually. This is understandable,...
Developing second level leadership
Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of organizations realize that they need to be able to groom these technically oriented engineers to become good managers and capable leaders, if they...
Aligning sales & marketing
Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the marketing front, companies usually make rudimentary investments as part of sales efforts. They at best participate in related industry events or advertise...
Need for B2B branding
Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and colouring was better than water, and the in-thing to keep sipping all the time. If branding worked for them, it must surely have relevance in the...
Tuning the Sales engine
Many a times, the sales of a firm starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, there is need to diversify and derisk customer base, both in terms of revenue from a particular segment and percentage of contribution from a the...
The future of our work life
Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough, with employees staying for only a short time (meaning temporary) and employers demanding the maximum. Many are places where blue collar workers work...
Strategies to re-engineer and grow your trading business
Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies are complex organizations that have their own culture, diverse functions and customer relationships. They can range from small entrepreneurial set...
How to design a channel strategy
After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other blogs), comes the task of reaching out to these markets. Channels are routes to reach customers, Customers can be reached through a spectrum of channels...
Leveraging messaging platforms for marketing
Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed with digital technology. People are just data points and subsets of various online communities, profiling logic, databases etc., The outcome of such...
A lethal combo tool to grow business
Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and are long timers in the company. They are pretty good in talking the customer’s language and closing deals. Unfortunately, 70% of a sales reps time is...
Building core management capabilities in companies
Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level managers to handle on a day to day basis, and not much thought goes into it, especially among small and medium enterprises. Execution means effective...
Strategies of best performing companies
Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a winning strategy, nor do they have the right capabilities to execute the strategy. Companies that are great at both strategy and execution don’t...
Transforming the business for growth, sustainability & scale
Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation to take over, or scale up the business, or to bring in strategic investors. Reasons could be many. Owner led firms usually depend on preferential...
Thoughts for Strategy – post opening of lockdown
Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the influenza virus pattern is something to go by. Also, how long will it be before everyone gets vaccinated? Future pandemics cannot be ruled out. Strategists...
How to use permission marketing to grow business
Just a decade ago, no one bothered about digital marketing. Those days, we were not inundated with spam. Some smart marketers who were early adopters of digital, especially email marketing, took it up and flooded mailboxes with spam. Early digital marketers had the power. Then came all the privacy...
A lethal combo tool to grow business
Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and are long timers in the company. They are pretty good in talking the customer’s language and closing deals. Unfortunately, 70% of a sales reps time is...
Aligning sales & marketing
Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the marketing front, companies usually make rudimentary investments as part of sales efforts. They at best participate in related industry events or advertise...
Building core management capabilities in companies
Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level managers to handle on a day to day basis, and not much thought goes into it, especially among small and medium enterprises. Execution means effective...
Developing second level leadership
Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of organizations realize that they need to be able to groom these technically oriented engineers to become good managers and capable leaders, if they...
Enabling employees to perform
Management is not just about strategy and systems. It is all about doing & managing people as well. Managers make grand plans, but fail to get teams to work effectively to produce greater output. Often, there is a tendency to do everything themselves – individually. This is understandable,...
How to design a channel strategy
After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other blogs), comes the task of reaching out to these markets. Channels are routes to reach customers, Customers can be reached through a spectrum of channels...
How to use permission marketing to grow business
Just a decade ago, no one bothered about digital marketing. Those days, we were not inundated with spam. Some smart marketers who were early adopters of digital, especially email marketing, took it up and flooded mailboxes with spam. Early digital marketers had the power. Then came all the privacy...
Leveraging messaging platforms for marketing
Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed with digital technology. People are just data points and subsets of various online communities, profiling logic, databases etc., The outcome of such...
Need for B2B branding
Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and colouring was better than water, and the in-thing to keep sipping all the time. If branding worked for them, it must surely have relevance in the...
Pointers to building a Go to Market strategy
Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach and grow revenues, or large companies trying to align according to changes in products and markets, everyone needs to re evaluate their go to market...
Strategies of best performing companies
Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a winning strategy, nor do they have the right capabilities to execute the strategy. Companies that are great at both strategy and execution don’t...
Strategies to re-engineer and grow your trading business
Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies are complex organizations that have their own culture, diverse functions and customer relationships. They can range from small entrepreneurial set...
The future of our work life
Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough, with employees staying for only a short time (meaning temporary) and employers demanding the maximum. Many are places where blue collar workers work...
Thoughts for Strategy – post opening of lockdown
Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the influenza virus pattern is something to go by. Also, how long will it be before everyone gets vaccinated? Future pandemics cannot be ruled out. Strategists...
Transforming the business for growth, sustainability & scale
Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation to take over, or scale up the business, or to bring in strategic investors. Reasons could be many. Owner led firms usually depend on preferential...
Tuning the Sales engine
Many a times, the sales of a firm starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, there is need to diversify and derisk customer base, both in terms of revenue from a particular segment and percentage of contribution from a the...
How to design a channel strategy
After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other blogs), comes the task of reaching out to these markets. Channels are routes to reach customers, Customers can be reached through a spectrum of channels...
Strategies of best performing companies
Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a winning strategy, nor do they have the right capabilities to execute the strategy. Companies that are great at both strategy and execution don’t...
Developing second level leadership
Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of organizations realize that they need to be able to groom these technically oriented engineers to become good managers and capable leaders, if they...
Thoughts for Strategy – post opening of lockdown
Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the influenza virus pattern is something to go by. Also, how long will it be before everyone gets vaccinated? Future pandemics cannot be ruled out. Strategists...
Strategies to re-engineer and grow your trading business
Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies are complex organizations that have their own culture, diverse functions and customer relationships. They can range from small entrepreneurial set...
Aligning sales & marketing
Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the marketing front, companies usually make rudimentary investments as part of sales efforts. They at best participate in related industry events or advertise...
Enabling employees to perform
Management is not just about strategy and systems. It is all about doing & managing people as well. Managers make grand plans, but fail to get teams to work effectively to produce greater output. Often, there is a tendency to do everything themselves – individually. This is understandable,...
The future of our work life
Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough, with employees staying for only a short time (meaning temporary) and employers demanding the maximum. Many are places where blue collar workers work...
Transforming the business for growth, sustainability & scale
Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation to take over, or scale up the business, or to bring in strategic investors. Reasons could be many. Owner led firms usually depend on preferential...
Pointers to building a Go to Market strategy
Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach and grow revenues, or large companies trying to align according to changes in products and markets, everyone needs to re evaluate their go to market...
How to use permission marketing to grow business
Just a decade ago, no one bothered about digital marketing. Those days, we were not inundated with spam. Some smart marketers who were early adopters of digital, especially email marketing, took it up and flooded mailboxes with spam. Early digital marketers had the power. Then came all the privacy...
Tuning the Sales engine
Many a times, the sales of a firm starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, there is need to diversify and derisk customer base, both in terms of revenue from a particular segment and percentage of contribution from a the...
Leveraging messaging platforms for marketing
Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed with digital technology. People are just data points and subsets of various online communities, profiling logic, databases etc., The outcome of such...
Building core management capabilities in companies
Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level managers to handle on a day to day basis, and not much thought goes into it, especially among small and medium enterprises. Execution means effective...
A lethal combo tool to grow business
Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and are long timers in the company. They are pretty good in talking the customer’s language and closing deals. Unfortunately, 70% of a sales reps time is...
Need for B2B branding
Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and colouring was better than water, and the in-thing to keep sipping all the time. If branding worked for them, it must surely have relevance in the...