About us

We provide management consulting services to transform & scale small & mid-size businesses, build capabilities, offer expertise in the areas of strategy, sales, marketing and operations. We do market research, provide data and information, and develop insights for strategy. We work with our clients to implement strategy by benchmarking with the best, applying management frameworks, designing structures, systems and processes. We catalyse and manage the change along with our clients, and constantly work to improve performance. We bring in the much-needed management bandwidth & capabilities wherever required. We also provide marketing support services to help our clients scale up their B2B sales and marketing capabilities.

Our services
Marketing support services

Marketing support services

Marketing touchpoints today are increasingly digital, and regardless of whether enterprises are small or large, customers can reach the company with a few clicks. Most purchasers today, gather information and research online options prior to meeting vendors. There is no information asymmetry anymore. Sales teams are expected to spend less time doing desk work, and more time on client selection, discussions and follow-ups. This puts the onus on marketing to build the brand and generate leads.

·        B2B Brand building, content & digital marketing like creating research-based content for thought leadership (whitepapers, case studies, proposals, blogs etc.), and managing digital marketing campaigns. Influence prospects in their decision making, at various stages of purchase, and move them from ignorance (about our product) to awareness, consideration and purchase.

·        Value-based marketing frameworks to help clients develop concept papers, feasibility, cost-benefit analysis for new products/solutions, pricing and proposal development for large projects

·        Sales & marketing hacking/transformation: Use of technology in the marketing and sales cycle. Implementing agile methodologies and processes in marketing. Restructuring and aligning marketing and sales with strategy. Setting goals, measuring results and managing team performance.

Management consulting services

Management consulting services

·        Growth, scaling and transformation of small and mid-size companies; co-create strategy with client by offering research-based insights; provide specialist knowledge support to leadership the CEO; assist with implementation, change management and interim management support to bridge capability gaps

·        Capability building to grow and scale the company: Design and implement organization structure to align with strategy. Build capabilities in sales, marketing, operations in terms of work process design to leverage expertise and bring out innovation, align activities and behaviour with goals. Design and implement systems for operational governance and performance management

·        Strategy, research and business planning, project feasibility studies, contracting and structuring for projects, JVs and alliances

·        Interim management and implementation services to bridge and overcome the expertise gap that founders of small & mid-size companies often face. We bridge the gap between leadership and the next level in an organization by managing and hand holding teams in sales and marketing, mentoring and reviewing them for change and high performance.

Market Research

Market Research

 Ever growing complexity of business models, hectic competitive activity and rapid change make it challenging to sense the environment and take decisions. The problem is even more compounded in the B2B context, where we need to predict the direction taken by our customer’s customer. Given the crunch for time, it is natural that managers focus on execution and budgets without considering competition, customers, non-customers, trends etc. We dig deep to provide our clients with information and analysis based on which they can act and decide. Our research focuses on macro matters like industry landscape, trends, competition and regulatory issues and more importantly on micro actionable information like customer perceptions and preferences, detailed competitor activity and strategies, evolving ecosystems, benchmarking, value creation, channels to go to market, pricing and value to customers.

For Large companies we undertake market research for problem identification and problem solving, based on which, strategy can be devised & implemented. We do qualitative, quantitative and primary research that will gather deep customer insights, competitor moves, channel scenario, industry & market landscape and trends, help in benchmarking and inputs to product innovation. We work on customer engagement insights and strategies, company surveys, sales force and channel audits, product development and competitive analysis.

Our Blog

Transforming the business for growth, sustainability & scale
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26 Mar

Transforming the business for growth, sustainability & scale

Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation t...
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Strategies of best performing companies
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10 Jun

Strategies of best performing companies

Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a winnin...
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Building core management capabilities in companies
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28 Aug

Building core management capabilities in companies

Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level managers...
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A lethal combo tool to grow business
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18 Sep

A lethal combo tool to grow business

Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and ar...
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Leveraging messaging platforms for marketing
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19 Jul

Leveraging messaging platforms for marketing

Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed wit...
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How to design a channel strategy
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28 Apr

How to design a channel strategy

After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other blogs),...
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Strategies to re-engineer and grow your trading business
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21 Apr

Strategies to re-engineer and grow your trading business

Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies a...
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The future of our work life
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16 Sep

The future of our work life

Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough, w...
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Tuning the Sales engine
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10 Aug

Tuning the Sales engine

Many a times, the sales of a firm  starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, ...
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Need for B2B branding
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6 Aug

Need for B2B branding

Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids an...
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Aligning sales & marketing
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6 Aug

Aligning sales & marketing

Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the marketin...
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Developing second level leadership
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3 Aug

Developing second level leadership

Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of or...
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Enabling employees to perform
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30 Jul

Enabling employees to perform

Management is not just about strategy and systems. It is all about doing & managing people as well.  Managers make grand plans, but fail to get te...
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Pointers to building a Go to Market strategy
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27 Jul

Pointers to building a Go to Market strategy

Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach and...
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