About us

We provide management consulting services to transform & scale up mid-size businesses, build capabilities, offer expertise in the areas of strategy, sales, marketing and operations. We develop strategy based on deep market research. We work closely with our clients in implementation to eliminate their pain points, catalyze and implement strategy and make the organization function at its best. We also provide marketing support services to scale up B2B sales and marketing capabilities, offer interim management support and help in bridging the leadership gap.

Management Consulting Services

Strategy, Marketing, Operations, Sales

Growth, scaling and transformation of small and mid-size companies

Strategy, research and business planning, project feasibility analysis, contracting and structuring for projects, JVs and alliances
Co-create strategy with client by offering research-based insights;
Provide specialist knowledge support to leadership the CEO;
Assist with implementation, coaching, reviews, change management and interim management support to bridge capability gaps

Capability building to grow and scale the company

Conduct audits to identify gaps, lack of alignment among functions
Implementing Processes & frameworks –Build a high performance sales/marketing/ops functions, Design & implement Agile/scrum processes (from work planning to implementation/control, to achieving outcomes), Control process with data, causal analysis and resolution, Growth hacking & continuous improvement.
Design and implement Operational governance systems: organization structures, work processes, performance management frameworks to align behaviour with strategy & cross-functional goals

Marketing Support

Marketing, Content creation, Proposals, Branding

Creating high quality proposals (value based marketing) for large deals, feasibility studies, brochures, presentations, sales kits, white papers, case studies, website, blogs
Market entry research, strategy and plans
Product Marketing/management support
Branding & Content creation
- Developing the Value proposition, positioning, Re-branding
- Creating original content based on research and interviews that help in positioning.

B2B Inside sales & Digital marketing campaigns – Lead generation/enrichment & qualification; creating digital marketing content, engaging leads, frugal/targeted brand building; Product launch/re-launch; India market entry services for foreign companies
Customer engagement programs, Customer success programs, Customer reactivation, Aftermarket sales
Distribution channel development: Design, policy, on boarding partners, activating and driving them for sales

Market Research

• Primary / secondary research – Qualitative & quantitative, Focus groups & surveys
• Analysis of syndicated research & data
• Insight reports for Strategy
• Regular updates for Decision support

Problem identification research

Discover what went wrong with your current approach in the market
Market characteristics – What does your target segment really want? What messages do they like? What are their buying preferences?
What are the problems faced by potential customers?
What is the real market potential?
What is the competition really like on the ground?
Brand image perception – understand the problem and work to overcome it
How are business trends affecting us (regulatory, social media, digital channels, etc)?

Problem solving research

Business Growth: Understand customers better, segment and target them accurately, size the market segment, forecast sales etc. Explore new market & product opportunities
Product research (throughout the product lifecycle) – test marketing, pricing/promotional research, distribution research etc.
Decision Support: Brand tracking programs, competitor updates, consumer usage trends, benchmarking
Sales and marketing effectiveness – collect & analyse data to monitor & provide insights, performance management, resource alignment, alerts and goal setting
Insights, knowledge & reports for Decision making and Strategy

Our Blogs

Impact of Innovation

Just read that interest in dishwasher (DW) search in India has multiplied many-fold. It was not feasible until now to manufacture DWs in India (a mkt of only 60K per annum). The major manufacturers globally are btw, Whirlpool-USA, Haier-China, Electrolux-Sweden, Japan, Korea, German companies, and surprisingly Turkey!! During the pandemic...

SMEs should scale using Digital & Industry 4.0 technologies

Problems during strong growth: Small and mid size companies typically face a number of problems when it comes to scaling using technology. Everything works well when business is steady state. But during a steep economic upcycle like we have now, there is a hustle to rush production and suddenly they...

business transformation, scaling, Strategy

Transform Customer support into a value generating function

This article discuss the steps organizations can take to convert the lowly customer support and service (CSS) function into a value generating strategic function. It outlines the strategic benefits that can be derived from CSS.

Is marketing evil or good?

Evil marketing Well, It’s is just a tool. But it is the marketer and the goods being pushed that really matter. If it’s drugs, or cigarettes, then yes, certainly it is evil. Then there are cases where the marketer started out with a good reputation and has turned malefic. Recently,...

Hybrid Innovation Strategies

Innovation now needs Second wave technologies to be integrated Digital is no longer about digitizing bits and pieces of workflow in the company to usher in automation and be productive. There is a more serious disruption at play involving innovation in products, business models to transform the entire business itself. ...

Innovation, Strategy

How to use permission marketing to grow business

Fundamental tactics of digital marketingThe tactics for digital marketing strategy are essentially advertisements, social platforms or direct mailing. The first two will allow us to market to an audience for a certain payment. They give temporary permissions to target certain audiences. In the case of ads, its like an interruption...

Thoughts for Strategy – post opening of lockdown

Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the influenza virus pattern is something to go by. Also, how long will it be before everyone gets vaccinated? Future pandemics cannot be ruled out. Strategists...

Transforming the business for growth, sustainability & scale

Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation to take over, or scale up the business, or to bring in strategic investors. Reasons could be many. Owner led firms usually depend on preferential access to clients...

Strategies of best performing companies

Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a winning strategy, nor do they have the right capabilities to execute the strategy. Companies that are great at both strategy and execution don’t necessarily follow existing industry...

Building core management capabilities in companies

Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level managers to handle on a day to day basis, and not much thought goes into it, especially among small and medium enterprises. Execution means effective management and...

A lethal combo tool to grow business

Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and are long timers in the company. They are pretty good in talking the customer’s language and closing deals. Unfortunately, 70% of a sales reps time is...

Leveraging messaging platforms for marketing

Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed with digital technology. People are just data points and subsets of various online communities, profiling logic, databases etc., The outcome of such micro targeting has still been a hit and...

How to design a channel strategy

After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other blogs), comes the task of reaching out to these markets. Channels are routes to reach customers, Customers can be reached through a spectrum of channels ranging from a direct sales force or...

Strategies to re-engineer and grow your trading business

Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies are complex organizations that have their own culture, diverse functions and customer relationships. They can range from small entrepreneurial set ups to professional companies with focus, and...

The future of our work life

Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough, with employees staying for only a short time (meaning temporary) and employers demanding the maximum. Many are places where blue collar workers work in difficult physical conditions, while...

Tuning the Sales engine

Many a times, the sales of a firm starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and expand, there is need to diversify and derisk customer base, both in terms of revenue from a particular segment and percentage of contribution from a...

Need for B2B branding

Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and colouring was better than water, and the in-thing to keep sipping all the time. If branding worked for them, it must surely have relevance in...

Aligning sales & marketing

Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the marketing front, companies usually make rudimentary investments as part of sales efforts. They at best participate in related industry events or advertise in local media. However, as organizations grow,...

Developing second level leadership

Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of organizations realize that they need to be able to groom these technically oriented engineers to become good managers and capable leaders, if they really want to grow and...

Enabling employees to perform

Management is not just about strategy and systems. It is all about doing & managing people as well. Managers make grand plans, but fail to get teams to work effectively to produce greater output. Often, there is a tendency to do everything themselves – individually. This is understandable, given today’s...

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