About us
We provide management consulting services to help companies grow and transform their business by identifying external gaps wrt the product/market & internal organizational gaps. We help teams implement change and build capabilities across sales, marketing, product development, strategy, operations & in scaling the organization.
Management Consulting Services
Growth Strategy & implementation
Marketing Support
Marketing, Content creation, Proposals, Branding
- Creating high quality proposals (value based marketing) for large deals, feasibility studies, brochures, presentations, sales kits, white papers, case studies, website, blogs
- Market entry research, strategy and plans
- Product Marketing/management support
- Branding & Content creation
- Developing the Value proposition, positioning, Re-branding
- Creating original content based on research and interviews that help in positioning.
- B2B Inside sales & Digital marketing campaigns – Lead generation/enrichment & qualification; creating digital marketing content, engaging leads, frugal/targeted brand building; Product launch/re-launch; India market entry services for foreign companies
- Customer engagement programs, Customer success programs, Customer reactivation, Aftermarket sales
- Distribution channel development: Design, policy, on boarding partners, activating and driving them for sales
Market Research
- Primary / Secondary research
- Insight reports for Strategy
- Regular updates for Decision support
- Analysis of syndicated research & data
Problem identification research
- Discover what went wrong with your current approach in the market
- Market characteristics – What does your target segment really want? What messages do they like? What are their buying preferences?
- What are the problems faced by potential customers?
- What is the real market potential?
- What is the competition really like on the ground?
- Brand image perception – understand the problem and work to overcome it
- How are business trends affecting us (regulatory, social media, digital channels, etc)?
Problem solving research
- Business Growth: Understand customers better, segment and target them accurately, size the market segment, forecast sales etc. Explore new market & product opportunities
- Product research (throughout the product lifecycle) – test marketing, pricing/promotional research, distribution research etc.
- Decision Support: Brand tracking programs, competitor updates, consumer usage trends, benchmarking
- Sales and marketing effectiveness – collect & analyse data to monitor & provide insights, performance management, resource alignment, alerts and goal setting
- Insights, knowledge & reports for Decision making and Strategy