About us

We provide management consulting services to help companies grow and transform their business by identifying external gaps wrt the product/market & internal organizational gaps. We help teams implement change and build capabilities across sales, marketing, product development, strategy, operations & in scaling the organization.

Management Consulting Services

Growth Strategy & implementation

Growth Strategy, Business model innovation and transformation for SME

Identifying & bridging external gaps due to environment change (customers, technology, competition) in terms of product/solution and strategy alignment
Co-create growth strategy with client by offering research-based insights
Assist with implementation, coaching, reviews, change management and interim management support to bridge capability gaps
Provide specialist knowledge support & bandwidth to the CEO
Strategy, research and business planning, project feasibility analysis, contracting and structuring for projects, JVs and alliances

Capability building to grow and scale the company

Conduct audits using standard frameworks to identify issues/problems such as internal gaps, lack of alignment among functions. Design solutions for implementation
Assist leadership to overcome lack of multi-functional co-ordination, poor visibility/accountability of organizational activities, low productivity.
Implement Processes & frameworks aligned with Strategy – build a high performance sales/marketing/ops functions, Design & implement Agile/scrum processes (from work planning to implementation/control, to achieving outcomes),
Operational governance systems: organization structures, work processes, performance management frameworks, metrics to align behaviour with strategy & cross-functional goals, Control process with data, Growth hacking & continuous improvement.

Marketing Support

Marketing, Content creation, Proposals, Branding

Creating high quality proposals (value based marketing) for large deals, feasibility studies, brochures, presentations, sales kits, white papers, case studies, website, blogs
Market entry research, strategy and plans
Product Marketing/management support
Branding & Content creation
- Developing the Value proposition, positioning, Re-branding
- Creating original content based on research and interviews that help in positioning.

B2B Inside sales & Digital marketing campaigns – Lead generation/enrichment & qualification; creating digital marketing content, engaging leads, frugal/targeted brand building; Product launch/re-launch; India market entry services for foreign companies
Customer engagement programs, Customer success programs, Customer reactivation, Aftermarket sales
Distribution channel development: Design, policy, on boarding partners, activating and driving them for sales

Market Research

Primary / Secondary research
Insight reports for Strategy
Regular updates for Decision support
Analysis of syndicated research & data

Problem identification research

Discover what went wrong with your current approach in the market
Market characteristics – What does your target segment really want? What messages do they like? What are their buying preferences?
What are the problems faced by potential customers?
What is the real market potential?
What is the competition really like on the ground?
Brand image perception – understand the problem and work to overcome it
How are business trends affecting us (regulatory, social media, digital channels, etc)?

Problem solving research

Business Growth: Understand customers better, segment and target them accurately, size the market segment, forecast sales etc. Explore new market & product opportunities
Product research (throughout the product lifecycle) – test marketing, pricing/promotional research, distribution research etc.
Decision Support: Brand tracking programs, competitor updates, consumer usage trends, benchmarking
Sales and marketing effectiveness – collect & analyse data to monitor & provide insights, performance management, resource alignment, alerts and goal setting
Insights, knowledge & reports for Decision making and Strategy

Our Blogs

Pointers to building a Go to Market strategy

Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach...

Enabling employees to perform

Management is not just about strategy and systems. It is all about doing & managing people as well. Managers make grand plans, but fail to get...

Developing second level leadership

Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of...

Aligning sales & marketing

Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the...

Need for B2B branding

Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids...

Tuning the Sales engine

Many a times, the sales of a firm starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and...

The future of our work life

Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough,...

Strategies to re-engineer and grow your trading business

Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies...

How to design a channel strategy

After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other...

Leveraging messaging platforms for marketing

Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed...

A lethal combo tool to grow business

Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and...

Building core management capabilities in companies

Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level...

Strategies of best performing companies

Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a...

Transforming the business for growth, sustainability & scale

Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation...

Thoughts for Strategy – post opening of lockdown

Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the...

How to use permission marketing to grow business

Fundamental tactics of digital marketingThe tactics for digital marketing strategy are essentially advertisements, social platforms or direct...

Hybrid Innovation Strategies

Innovation now needs Second wave technologies to be integrated Digital is no longer about digitizing bits and pieces of workflow in the company to...

Is marketing evil or good?

Evil marketing Well, It’s is just a tool. But it is the marketer and the goods being pushed that really matter. If it’s drugs, or cigarettes, then...

Transform Customer support into a value generating function

This article discuss the steps organizations can take to convert the lowly customer support and service (CSS) function into a value generating...

SMEs should scale using Digital & Industry 4.0 technologies

Problems during strong growth: Small and mid size companies typically face a number of problems when it comes to scaling using technology....

Impact of Innovation

Just read that interest in dishwasher (DW) search in India has multiplied many-fold. It was not feasible until now to manufacture DWs in India (a...