About us
We provide management consulting services to help companies grow and transform their business by identifying external gaps wrt the product/market & internal organizational gaps. We help teams implement change and build capabilities across sales, marketing, product development, strategy, operations & in scaling the organization.
Management Consulting Services
Growth Strategy & implementation
Marketing Support
Marketing, Content creation, Proposals, Branding
- Creating high quality proposals (value based marketing) for large deals, feasibility studies, brochures, presentations, sales kits, white papers, case studies, website, blogs
- Market entry research, strategy and plans
- Product Marketing/management support
- Branding & Content creation
- Developing the Value proposition, positioning, Re-branding
- Creating original content based on research and interviews that help in positioning.
- B2B Inside sales & Digital marketing campaigns – Lead generation/enrichment & qualification; creating digital marketing content, engaging leads, frugal/targeted brand building; Product launch/re-launch; India market entry services for foreign companies
- Customer engagement programs, Customer success programs, Customer reactivation, Aftermarket sales
- Distribution channel development: Design, policy, on boarding partners, activating and driving them for sales
Market Research
- Primary / Secondary research
- Insight reports for Strategy
- Regular updates for Decision support
- Analysis of syndicated research & data
Problem identification research
- Discover what went wrong with your current approach in the market
- Market characteristics – What does your target segment really want? What messages do they like? What are their buying preferences?
- What are the problems faced by potential customers?
- What is the real market potential?
- What is the competition really like on the ground?
- Brand image perception – understand the problem and work to overcome it
- How are business trends affecting us (regulatory, social media, digital channels, etc)?
Problem solving research
- Business Growth: Understand customers better, segment and target them accurately, size the market segment, forecast sales etc. Explore new market & product opportunities
- Product research (throughout the product lifecycle) – test marketing, pricing/promotional research, distribution research etc.
- Decision Support: Brand tracking programs, competitor updates, consumer usage trends, benchmarking
- Sales and marketing effectiveness – collect & analyse data to monitor & provide insights, performance management, resource alignment, alerts and goal setting
- Insights, knowledge & reports for Decision making and Strategy
Our Blogs
Pointers to building a Go to Market strategy
Companies need to evaluate their go to market plans every year. Whether it is SMEs or Family businesses wanting to reach new markets, expand reach...
Enabling employees to perform
Management is not just about strategy and systems. It is all about doing & managing people as well. Managers make grand plans, but fail to get...
Developing second level leadership
Most heads of organizations, founders and owners express that grooming engineers or professionals to be leaders is their greatest concern. Heads of...
Aligning sales & marketing
Most companies in traditional industries during the formative years typically have marketing and sales managed by a single department. On the...
Need for B2B branding
Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids...
Tuning the Sales engine
Many a times, the sales of a firm starts off from the founder’s personal contacts and then expands into newer territories. As firms grow and...
The future of our work life
Articles going around on Amazon’s work culture talk about companies (including many start-ups) envisioning a new workplace which is fluid but tough,...
Strategies to re-engineer and grow your trading business
Trading companies are the most widespread form of businesses and act as channels for manufactures to reach into far flung markets. Trading companies...
How to design a channel strategy
After segmenting, targeting, understanding customers, positioning ourselves and exploring new markets to enter (subjects discussed in my other...
Leveraging messaging platforms for marketing
Marketing has evolved from being personal to being generic and finally onto algorithmic personalization today. Marketing culture today is obsessed...
A lethal combo tool to grow business
Many mid size companies in India have good calibre sales men. In some of the older companies, these sales people acquire technical capabilities and...
Building core management capabilities in companies
Most people think of Strategy as intellectual and exciting, while execution is considered mundane. It is often left to lower and middle level...
Strategies of best performing companies
Difference between the best companies and the rest Surveys have revealed that most senior executives believe that their companies do not have a...
Transforming the business for growth, sustainability & scale
Owner driven small and mid-size companies grow quickly, but may at some point, consider professionalizing the business, to allow the next generation...
Thoughts for Strategy – post opening of lockdown
Economic and work changes due to the pandemic The virus could recur, and severity could wax and wane, if predictions that it will follow the...
How to use permission marketing to grow business
Fundamental tactics of digital marketingThe tactics for digital marketing strategy are essentially advertisements, social platforms or direct...
Hybrid Innovation Strategies
Innovation now needs Second wave technologies to be integrated Digital is no longer about digitizing bits and pieces of workflow in the company to...
Is marketing evil or good?
Evil marketing Well, It’s is just a tool. But it is the marketer and the goods being pushed that really matter. If it’s drugs, or cigarettes, then...
Transform Customer support into a value generating function
This article discuss the steps organizations can take to convert the lowly customer support and service (CSS) function into a value generating...
SMEs should scale using Digital & Industry 4.0 technologies
Problems during strong growth: Small and mid size companies typically face a number of problems when it comes to scaling using technology....
Impact of Innovation
Just read that interest in dishwasher (DW) search in India has multiplied many-fold. It was not feasible until now to manufacture DWs in India (a...